SCHOOL by DraftFCB Johannesburg for Vodacom

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SCHOOL

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Industry Mobile Communications
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Rachel Rantho
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: VODACOM
Product/Service: SIM BACK UP SERVICE
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Melusi Mlungu/Grant Sithole/Neo Mashigo
Agency Producer: Lebo Mokwena
Account Supervisor: Rachel Rantho
Advertiser's Supervisor: Enzo Scarcella
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso Moremi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Humming of 'Safa Sapheli Isizwe Simnyama' FVO: It was a cold Monday morning. Van der Merwe was in a foul mood. He called us all into this one big room. 'Leave all that are belong to you outside'. And he shouted ‘and come into the hall ten by ten’. ‘Ten by ten’ I realised means ,while some are being entertained by Van der Merwe, others will stay outside with these guys, with eyes of terror. But none of us had a choice and I was no different. I was part of the first ten. I looked back and something deep down said: ‘Mary, you will never see them again. This is the last time. Go in now - Van der Merwe is waiting’. That is when I closed the door on Lebo, Dudu, Thembi, Nolwazi, Lindi, Sthe, Cindy, Charlote, Koki, Cino, Kele (Fades out) ANN: With Sim Back Up from Vodacom, losing your cellphone outside the principal’s office doesn’t mean losing your friends. Amanda!