TAXI by DraftFCB Johannesburg for Vodacom

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TAXI

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Industry Mobile Communications
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Rachel Rantho
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: VODACOM
Product/Service: SIM BACK UP SERVICE
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Melusi Mlungu/Grant Sithole/Neo Mashigo
Agency Producer: Lebo Mokwena
Account Supervisor: Rachel Rantho
Advertiser's Supervisor: Enzo Scarcella
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso Moremi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Humming of 'Safa Sapheli Isizwe Simnyama' FVO: August 13, Friday. I should have known. I was in a taxi, on my way home from work. The news had just finished on the radio and I suddenly remembered ‘Did I get my purple form at Home affairs?’ I started to take out everything from my bag. Tooshpapers, more tooshpapers, chappies and there was no purple form. But all of a sudden there was a finger on my shoulder. ‘Four’ he said. Another finger. ‘Three’, yet another. ’Two, One, One’ There was commotion in the taxi as I looked ahead and saw my stop coming up. 'Short left', I pleaded. I shut the door behind me when a man in brown pants, brown shirt and a brown hat said to me, 'Hello, do you know what time it is?' And that is when I realised I was all alone and without Babu Mfundisi, David, Bra Josepha, Ma Debra, Phumlani, Rose Merry, Sofa Sonke, Zazi... ANN: With Sim Back Up from Vodacom, losing your phone in a crowded taxi doesn’t mean losing your friends. Amanda!