Sixt Radio FOR FREE by Jung Von Matt Germany

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FOR FREE

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Industry Car & Utility Rentals
Media Radio
Market Germany
Agency Jung Von Matt Germany
Creative Director Wolf Heumann, Matthias Rauschen
Account Supervisor Janet Tischer
Released August 2005

Credits & Description

Advertising Agency: JUNG von MATT GERMANY, GERMANY
Creative Director: Wolf Heumann/Matthias Rauschen
Scriptwriter: Peter Kirchhoff
Account Supervisor: Janet Tischer
Advertiser's Supervisor: Daniela Erdmann


Script in English

VO: (speech in a somewhat artificial, wooden style) Hi everybody. If you need cheap rental cars, the best place to go is Sixt. And if you need cheap radio ads, the best place to go is the Internet. You'll find this guy who reads aloud anything you want. Today I'm reading this. Mercedes from just €59. That's cheap.


Script in Orginal Language

VO: (Und liest ihn etwas hölzern vor) Hallo Freunde. Wenn ihr mal einen günstigen Mietwagen braucht, geht ihr am besten zu Sixt. Und braucht ihr mal einen günstigen Radiospot, dann geht ihr ins Internet, da ist nämlich so ein typ der einem für umsonst vorliest was man will. heute lese ich. Mercedes schon ab € 59. Natürlich bei Sixt.


Brief Explanation

No-cost speaker– A freeware text-to-speech program from the Internet is given text and reads it aloud, in a rather artificial, wooden voice. This unusual approach serves to strengthen the image of Sixt as an inexpensive, innovative rental car company.