Sixt Radio GOOD IDEA by Jung Von Matt Germany

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GOOD IDEA

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Industry Car & Utility Rentals
Media Radio
Market Germany
Agency Jung Von Matt Germany
Creative Director Wolf Heumann, Matthias Rauschen, Timm Hanebeck
Account Supervisor Janet Tischer
Released August 2005

Credits & Description

Advertising Agency: JUNG von MATT GERMANY, GERMANY
Creative Director: Wolf Heumann/Timm Hanebeck/Matthias Rauschen
Scriptwriter: Peter Kirchhoff
Account Supervisor: Janet Tischer
Advertiser's Supervisor: Daniela Erdmann


Script in English

VO: (speech in a somewhat artificial, wooden style) Hello Fans. Here's your friendly no-cost ad voice from the internet, the one whith the spots for Sixt rental cars. This time they've come up with a very good idea, listen: The weather's nice today, isn't it? You bet. So the only thing to do is go get a super deal on a convertible, right?


Script in Orginal Language

VO: (und liest ihn etwas hölzern vor) Hallo Fans, hier ist wieder der Gratisradiosprecher aus’m Netz, der immer die Reklame für den Autovermieter Sixt vorliest. Diesmal haben sie sich
was besonders Pfiffiges ausgedacht, passt mal auf: Schönes Wetter heute, oder? Jaja, da
muss man sich doch direkt mal ein supergünstiges Cabrio mieten, oder?


Brief Explanation

No-cost speaker– A freeware text-to-speech program from the Internet is given text and reads it aloud, in a rather artificial, wooden voice. This unusual approach serves to strengthen the image of
Sixt as an inexpensive, innovative rental car company.