Skittles Radio Skittles Blank The Rainbow, 2 by DDB Chicago

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Skittles Blank The Rainbow, 2

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Industry Candies
Media Radio
Market United States
Agency DDB Chicago
Executive Creative Director Mark Gross
Creative Director Tim Green, Colin Corcoran
Copywriter Tim Green, Colin Corcoran
Released October 2016


D&AD 2017
Writing for Advertising Writing for Radio & Audio Yellow Pencil

Credits & Description

Agency: Ddb Chicago
Client: Wrigley/Mars Inc.
Executive Creative Director: Mark Gross
Copywriter: Colin Corcoran
Copywriter: Tim Green
Creative Director: Tim Green
Creative Director: Colin Corcoran
Recording Engineer: Nicholas Papaleo
The objective was to create Skittles’ first ever pure brand radio spots, something the client had yet to make a part of its iconic “Taste The Rainbow” campaign, which debuted in 2004.
The Skittles brand is all about being irreverent, unexpected and random. So we creatively leveraged the brand’s iconic tag line “Taste The Rainbow” along with the VO artist from the television commercials.
The result: a series of entertaining stories that broke a few rules of radio such as repetitive brand name mention, product feature/benefit claims and lack of any SFX or music.