Skoda Radio Skoda Mechanic by Impact BBDO Beirut

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Skoda Mechanic

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Industry Cars
Media Radio
Market Lebanon
Agency Impact BBDO Beirut
Executive Creative Director Walid Kanaan
Account Supervisor Hala Amiouni Group Account Director
Released February 2012

Awards

Mena Cristal Awards 2013
Radio Automotive / Motobike / Transport Emerald (Bronze)

Credits & Description

Advertiser: ETS. KETTANEH & SONS
Agency: IMPACT BBDO
Category: Cars & Automotive Services
Agency Producer: Omar Frangieh Head Of Tv Department
Agency Producer: Rawad Keyrouz Tv Producer
Scriptwriter: Georges Kyrillos
Scriptwriter: Miriam Jbeili
Planner: Rachid El Khazen
Executive Creative Director: Walid Kanaan Regional Executive Creative Director
Account Supervisor: Hala Amiouni Group Account Director

Script In English
MECHANIC: SKODA? You're buying a SKODA? Seriously? Forget it... it wouldn't suit you. I would never trick you into a choice!What’s in it for me?!30 years as a mechanic… trust me on this one.I’m an expert. I've fixed thousands of cars.These hands right here will reassemble any engine, gear box, you name it.Take my word for it, stay away from SKODA.Nothing in it for me, believe me. FVO: SKODA. Never checked by a mechanic!

Brief Explanation
Lebanese car buyers strongly rely on the expert opinion of their mechanic before making any purchase, because with all the cars they've handled, they know best.