Sky Radio Radio Pink by Joe Public

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Netherlands
Agency Joe Public
Executive Creative Director Antoine Houtsma, Bart Oostindie
Released June 2013

Credits & Description

We used actual quotes of deejays that were trying to be funny on other radio stations to promote our non-deejay radio station Sky Radio. We let a neutral voice-over deliver the same quote to underline the stupidity of what a lot of deejays actually say on national radio.
Category: Publications & media
Client: Sky Radio
Agency: Joe Public Take-Away Advertising
Country: Netherlands
Executive Creative Director: Antoine Houtsma
Executive Creative Director: Bart Oostindie
Sound Studio: FC Walvisch
Agency Producer: Denise Willigers