NAVI by BBDO Germany for Smart

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NAVI

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Industry Cars
Media Radio
Market Germany
Agency BBDO Germany
Executive Creative Director Sebastian Hardieck
Account Supervisor Dirk Spakowski
Production Studio Funk
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: DAIMLER
Product/Service: SMART FORTWO
Agency: BBDO GERMANY
Executive Creative Director: Sebastian Hardieck
Scriptwriter: Kenny Blumenschein/Ad: Lena Tuczek
Account Manager: Thanh Vu Tran/Michaela Hünlein
Account Supervisor: Dirk Spakowski
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Sound Engineer: Phillip Lange
Other Credits: Voiceovers: Lucy James/Stephan Hudson
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Please turn right. You have reached your destin... ANN: Park Faster. With the smart fortwo.

Full script of the ad in the original language
FVO: Biegen Sie rechts ab. Sie haben ihr Ziel er... ANN: Schneller parken. Mit dem smart fortwo.

Brief Explanation
Let the people know that the smart fortwo with its 2.4 m length makes it quick and easy to find parking spaces.