LONG JUMP by CLM BBDO Paris for Smart

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LONG JUMP

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Industry Cars
Media Radio
Market France
Agency CLM BBDO Paris
Producer Au Revoir Charlie
Account Supervisor Marie-Pierre Benitah, Sophie Cavazza
Production Au Revoir Charlie
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES BENZ
Product/Service: SMART
Agency: CLM BBDO
Scriptwriter: Vincent Cusenier/Victor Mutel
Account Supervisor: Marie-Pierre Benitah/Sophie Cavazza
Advertiser's Supervisor: Bertrand Saugnac/Béatrice Tanguy/Valérie Reinhardt
Production Company: AU REVOIR CHARLIE, Levallois-Perret, FRANCE
Director: Au Revoir Charlie
Producer: Au Revoir Charlie
Sound Studio: Au Revoir Charlie
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CLM BBDO, Boulogne-Billancourt, FRANCE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Traffic jam; horns; random abuse shouted throughout MVO1: The tension is incredible as Paul prepares for his third and final trial! He is shutting everything out! It is time to focus! MVO2: Come on Paul! You can do it! MVO1: He’s away, rushing forward... will he do it? Here he comes, finding the perfect angle and it is IN! It's in. MVO2 : It.. is IN!! MVO1: This is unbelievable, imagine what is racing through everyone’s minds now! MVO2: Yes Al, amazing to say, it seems as though the complete smashing of his fender during the first two trials has finally paid off. MVO1: Absolutely! MVO2: You know, when talking to me before, he confided that when stress got to him he only had to look back into the eyes of his son to find the strength to go for it. Well, today I believe his son can be proud, because with this amazing third park, his dad has become a true hero. ANN: Parking shouldn’t have to be a sport. smart.

Full script of the ad in the original language
SFX: Traffic jam; horns; random abuse shouted throughout MVO1: Ah là il a la pression notre p’tit Paul national pour son troisième et dernière essai. Il est concentré. MVO2: Allez mon Polo! MVO1: Il s’élance... oh il est parti comme une flèche, est ce que ça va payer? Il trouve un angle parfait!! C’est dedans, c’est historique! Après trois essais, il arrive enfin à garer son véhicule. MVO2: He Alain... Comme quoi ça lui a servi d’enfoncer l’intégralité de son aile droite aux deux premiers essais... Et alors c’est marrant parce que juste avant, il me disait que dans les moments de doute, il arrivait à trouver les ressources nécessaires dans les yeux de son fils, qui est d’ailleurs sur la banquette arrière. Tu peux être fier de ton papa parce que aujourd’hui, avec ce troisième créneau, ton père est un héros! ANN: Se garer ne devrait pas être un sport. smart.