Smirnoff Radio PRINCIPLES by BBH London

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PRINCIPLES

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Industry Vodka
Media Radio
Market United Kingdom
Agency BBH London
Creative Director Russell Ramsey
Released April 2005

Credits & Description

Advertising Agency: BARTLE BOGLE HEGARTY, UNITED KINGDOM, London
Creative Director: Russell Ramsey
Scriptwriter: Cameron Short/Mike Oughton


Script in English

SFX: Smirnoff Ice intro music.

URI: Hello my friends. My name is Uri. You know, my wise old grandmother used to say to me…

(He affects his Grandmother’s voice)

Uri, there are two important principles in life… One: Never accept a drink without knowing what’s in it.

URI: (Own voice) So I drink Smirnoff Ice… It contains real Smirnoff Vodka.

(He affects Grandmother’s voice again) And two: Never marry a girl who can bench-press more than you.

SFX: Smirnoff Ice outro music.

VO: Smirnoff Ice. Brrrrrr!