CHRISTINA by Phoenix Ogilvy & Mather Sri Lanca for Dialog Telecom

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CHRISTINA

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Industry Mobile Communications
Media Radio
Market Sri Lanka
Agency Phoenix Ogilvy & Mather Sri Lanca
Executive Creative Director Sumanto Chattopadhyay
Creative Director Sujoy Roy, David Blacker, Ransley Burrows
Production Dialog Productions
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: DIALOG TELECOM
Product/Service: SMS CHAT
Agency: PHOENIX OGILVY
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sujoy Roy/Ransley Burrows/David Blacker
Scriptwriter: Ransley Burrows/Anasuya Subhasinghe
Account Manager: Shani Karunaratne
Production Company: DIALOG PRODUCTIONS, Colombo, SRI LANKA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hi. I’m Christina. I love listening to Josh Groban, reading Mills and Boon and collecting designer handbags. I started taking ballet lessons when I was fifteen, ney! Oh! And guess what my favourite TV show is? Desperate Housewives! Do you wanna catch up with me sometime? SFX: Music; SMS alert tone ANN: Introducing anonymous SMS chat on your Dialog mobile. Type 'HI' and send to 7771 and follow the instructions. Anonymous SMS chat. It’s your little secret. SFX: SMS alert tone

Brief Explanation
The word ney in local lingo means ‘that’s right’. Please note: the SMS chat service is only available in English, which is why it is being advertised in English.