Snickers Radio Hungry Reporter by BBDO Toronto, Pirate Radio & Television

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Hungry Reporter

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Industry Bars
Media Radio
Market Canada
Agency BBDO Toronto
Executive Creative Director Denise Rossetto, Todd Mackie
Art Director Mike Schonberger
Copywriter Matt Hubbard
Agency Pirate Radio & Television
Director Tom Eymundson
Producer Colleen Murphy
Released March 2016


LIA 2016
Radio & Audio Confections/Snacks Silver Winner
Radio & Audio Direction Silver Winner
Radio & Audio Script Writing Bronze Winner

Credits & Description

Brand: Snickers
Corporate Name of Client: Mars Inc.
Agency Account Executive: Jamie Faltl
Agency Account Directors: Ariel Vinizki/Rachel Selwood
Agency: BBDO Toronto, Toronto
Executive Creative Director: Denise Rossetto/Todd Mackie
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Agency Producer: Terry Kavanagh
Production Company: Pirate Group Inc., Toronto
Director: Tom Eymundson
Producer: Colleen Murphy
Recording Studio: Pirate Group Inc., Toronto
Audio Engineer: Ian Boddy
Description of the Project:
Hunger gets the best of a typical reporter on air when his weather, traffic and news update transitions into a rant about his deadbeat son still living at home. The cause of the escalating anger isn’t revealed until the end: he was just hungry and needed a Snickers bar.