Sobe Radio GREEN TEA by Fallon New York

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Industry Non-alcoholic drinks, Soft Drinks
Media Radio
Market United States
Agency Fallon New York
Creative Director Ari Merkin
Released June 2004

Credits & Description

Advertising Agency: FALLON NEW YORK, USA, New York
Creative Director: Ari Merkin
Scriptwriter: Scott Cooney
Agency Producer: Tammy Auel

Script in English


FREDDY: Hello, my name is Freddy, the official spokesperson for SoBe. When you hear me talking, it means SoBe wants you to know something. Sometimes maybe your head is feeling out of whack like a haircut with the bowl is crooked. Have some SoBe Green Tea with Ginseng and suddenly everything feel more balanced and you start to feel warm and fuzzy on your inside. And you will want to cuddle with strangers, like a little hamster under a woodchip, and you will say to them, “Please Sir, I only want to cuddle” so they won’t get the wrong idea and think that you are trying some hanky panky on them but it is okay if they want to put a little tickle tickle. Ba Ba Boom. Before I end remember, there are many, many, many SoBe drinks. Please choose one that fits you. SoBe Green Tea. SoBe Yourself!


FREDDY: SoBe want me to tell you about “Pictures by Freddy” you are going to like it very much. Look at That is Freddy with Y. Okay?
Brief Explanation

Freddy is the janitor in our building. Literally. We use him as the voice for SoBe because he has a naivete and an honest charm about him, that we felt a professional voice-over would lack. He stumbles over his words; he’s spontaneous, funny and utterly uncontrived. He is the perfect voice for the brand.