Sobe Radio ORANGE & CARROT by Fallon New York

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Industry Non-alcoholic drinks, Soft Drinks
Media Radio
Market United States
Agency Fallon New York
Creative Director Ari Merkin
Released June 2004

Credits & Description

Advertising Agency: FALLON NEW YORK, USA, New York
Creative Director: Ari Merkin
Scriptwriter: Scott Cooney
Agency Producer: Tammy Auel

Script in English


FREDDY: Hello my name is Freddy. The official spokesperson for SoBe, when you hear me talking it means SoBe wants you to know something. SoBe wants you to feel good all the time. So let me tell you a little something about SoBe Orange Carrot Elixir. It tastes a lot like oranges but a little like carrots. Both very good for you. And when people see you are drinking it, they will say "You are so healthy, that is fantastic”. And you can say “get some SoBe from the store”. Suddenly you are like a super hero who is saving the day. Very dramatic. They might even say “wow, you are my hero” and you should think of something to say back like “all in a days work” or “no biggie”. Before I end remember, there are many, many, many SoBe drinks. Please choose one that fits you. SoBe Orange Carrot Elixir. SoBe Yourself!


FREDDY: SoBe want me to tell you about “Pictures by Freddy” you are going to like it very much. Look at That’s Freddy with Y. Okay?
Brief Explanation

Freddy is the janitor in our building. Literally. We use him as the voice for SoBe because he has a naivete and an honest charm about him, that we felt a professional voice-over would lack. He stumbles over his words; he’s spontaneous, funny and utterly uncontrived. He is the perfect voice for the brand.