Sobe Radio POMEGRANATE & CRANBERRY by Fallon New York

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POMEGRANATE & CRANBERRY

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Industry Non-alcoholic drinks, Soft Drinks
Media Radio
Market United States
Agency Fallon New York
Creative Director Ari Merkin
Released June 2004

Credits & Description

Advertising Agency: FALLON NEW YORK, USA, New York
Creative Director: Ari Merkin
Scriptwriter: Scott Cooney
Agency Producer: Tammy Auel


Script in English

SFX: RADIO NOISE.

FREDDY: Hello, My name is Freddy, the official spokesperson for SoBe. Today I have something new to tell you so get excited. It’s SoBe Pomegranate Cranberry Elixir. With pomegranate which looks like a ruby so it’s very fancy. Maybe you are feeling humdrum like a vanilla ice cream cone. It is time for SoBe Pomegranate Cranberry Elixir. One sip and suddenly you are like an accent from France. And your boss says to you, “Why are you looking so fancy today?” and you say “Merci, c’est bon pour vous a dire ca”. And maybe your boss thinking to himself “now that was fancy”. Remember, there are many, many, many SoBe drinks. Please choose one that fits you. SoBe Pomegranate Cranberry Elixir. SoBe Yourself!

SFX: DRUMS.

FREDDY: SoBe want me to tell you about “Pictures by Freddy” you are going to like it very much. Look at picturesbyfreddy.com. That’s Freddy with Y. Okay?
Brief Explanation

Freddy is the janitor in our building. Literally. We use him as the voice for SoBe because he has a naivete and an honest charm about him, that we felt a professional voice-over would lack. He stumbles over his words; he’s spontaneous, funny and utterly uncontrived. He is the perfect voice for the brand.