Banamex Radio SATANIC by Publicis Mexico

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SATANIC

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Industry Business equipment & services, Corporate Image
Media Radio
Market Mexico
Agency Publicis Mexico
Creative Director Diego Wallach
Account Supervisor Marcela Olmos
Released March 2005

Credits & Description

Advertising Agency: PUBLICIS ARREDONDO DE HARO, MEXICO
Creative Director: Diego Wallach
Scriptwriter: Diego Wallach/Gabriel Ramos
Agency Producer: Lizethe Torres
Account Supervisor: Marcela Olmos
Advertiser's Supervisor: Carlos Olivos


Script in English

CROWD: (cheering a classic song of the toluca devils--backwards) Yo sI le voy, le voy al Toluca. Yo sI le voy, le voy al Toluca..."

SFX: record slowing down. Then playing forard in regular speed.

CROWD: Yo sI le voy, le voy al Toluca. Yo sI le voy, le voy al Toluca..."


ANN: If you adore the Devil, then you adore the Toluca. Banamex, proud sponsor of the Toluca Devils.


Script in Orginal Language

CROWD: (voces de un clasico cantico de los diablos del toluca) Yo sI le voy, le voy al Toluca. Yo sI le voy, le voy al Toluca...

SFX: record slowing down. Then playing forard in regular speed.

CROWD: Yo sI le voy, le voy al Toluca. Yo sI le voy, le voy al Toluca...

ANN: Si adoras al Diablo, es porque adoras al Toluca. Banamex, orgulloso patrocinador de los Diablos del Toluca.


Brief Explanation

The Toluca soccer team is better known as the Devils.
In this ad we wanted to make fun with one of their most famous cheerings playing it backwards
and make it sound like a satanic invocation.