Matsushita Electric Industrial Radio RADIO by Dentsu Kansai


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Industry Cosmetics & beauty products
Media Radio
Market Japan
Agency Dentsu Kansai
Director Taizo Hirose
Creative Director B.scott Vusco, Yoichi Miura
Account Supervisor Pongsak Sanitwongse Na Ayudhya
Released March 2006

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Creative Director: Yoichi Miura/Taizo Hirose/B.scott Vusco
Scriptwriter: Taizo Hirose
Agency Producer: Tomoe Hanawa
Account Supervisor: Na
Advertiser's Supervisor: Yoichi Miura
Director: Taizo Hirose
Sound Engineer: Akito Kondo/Tetsutaro Anzai

Script in English

WOMAN: (in a sexy voice) Hey, look at this, down here. Sexy, huh?

MAN: Uh, yeah…but… Is it OK to show your?

WOMAN: And look at this. Here, let me lift my skirt a little.

MAN: Uh, wow, yeah I don’t think…

WOMAN: Don’t worry. It’s OK. We’re on radio. Go ahead, get a good look. Smooth huh?

MAN: It’s so smooth. But…what if little kids are listening to this?

WOMAN: It’s OK. They can’t see it. It’s radio.

MAN: Well, if you say so…

WOMAN: That’s right, go ahead…

MAN: Oh, that’s so smooth.

WOMAN: And look, here too… and here (fade out) and here

VO: National Soie shavers quickly get rid of unwanted hair from the root, leaving you silky smooth here…there…everywhere. Of course, we’d love to show you just how smooth it shaves. But for now, you’ll just have to imagine it.

MAN: It’s soooo smooth!

VO: National Soie

Script in Orginal Language