Ringnes Radio DENTIST by McCann Oslo

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Industry Beers and Ciders
Media Radio
Market Norway
Agency McCann Oslo
Director Øystein Johnsen, Eskil Paus
Creative Director Tore Woll Og Erlend Klouman Hoiner
Account Supervisor Thomas Barre, Anne Kirsti Melhus
Released January 2008

Credits & Description

Advertising Agency: McCANN NORWAY, NORWAY, Oslo
Creative Director: Erlend Klouman Høiner
Scriptwriter: Tore Woll
Account Supervisor: Thomas Barre/Anne Kirsti Melhus
Advertiser's Supervisor: Karen Lima
Director: Øystein Johnsen/Eskil Paus

Script in English

SFX: Dentist drill

SFX: Solo Super Song

SFX: Drill stopping

SFX: Man spitting – Solo Super Song

SFX: Drill starting – Solo Super Song
Script in Orginal Language

SFX: Tannlegebor

SFX: Solo Super Sang

SFX: Bor stopper

SFX: Man spytter – Solo Super Sang

SFX: Bor starter – Solo Super Sang
Brief Explanation

The spots advertise the TVC where a boy is infected with a song when he drinks a Solo Super. The whole idea was to target only people who had seen the TVC, when the TVC wasn't running. The idea was to brand not only the bottle itself, but also the song and TV ad. That's why we intentionally left out the tagline and product.