COMING HOME by Grey Kuala Lumpur for Sony Ericsson

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COMING HOME

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Industry Traffic safety
Media Radio
Market Malaysia
Agency Grey Kuala Lumpur
Executive Creative Director David Sin
Production Betarecs
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: SONY ERICSSON MOBILE
Product/Service: MOBILE PHONE USE FOR DRIVERS
Agency: GREY KUALA LUMPUR
Executive Creative Director: David Sin
Scriptwriter: Charlene Ong
Agency Producer: Sulaiman Abu Bakar/Suzy Chiang
Account Manager: Elicia Wee/Patrick Heng
Production Company: BETARECS, Kuala Lumpur, MALAYSIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GREY KUALA LUMPUR, MALAYSIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: In-car sounds; mobile phone ringing FVO: Hello? Honey is that you? MVO: Yes, Julie. Just wanted to let you know that... I’ll be home in 20 minutes. FVO: Alright. Wait... have you dropped off the kids? MVO: Yes. They’re at your mom’s now. FVO: I heard she’s taking... them to the z-z-zoo. SFX: Sad music MVO: Y-yes. Listen, d’you need... more... peanut butter? FVO: Yes, we’re running out. MVO: I’ll stop b-by the... super... market then. FVO: Alright, but hurry. I’ll be waiting. I’ll... be... waiting. ANN: Don’t let your next words be your last. If you’re on the road, get off the phone. This is a road safety message from Sony Ericsson.

Brief Explanation
A man on the way home calls up his wife, and they have a tearful conversation about groceries and the kids, with parting words reminiscent of a tear-jerker film. The message: driving while talking on your mobile phone could make your next words your last.