OTHER HALF by PROPAGANDA CONSULT for Del Mar

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OTHER HALF

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Industry Sports and Health Clubs, Gyms
Media Radio
Market Romania
Agency PROPAGANDA CONSULT
Creative Director Andrei Tripsa
Production Studioset
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: DEL MAR
Product/Service: SPA & FITNESS CENTRE
Agency: PROPAGANDA CONSULT
Creative Director: Andrei Tripsa
Scriptwriter: Costin Milu
Production Company: STUDIOSET, Bucharest, ROMANIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PROPAGANDA CONSULT, Bucharest, ROMANIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Now you’re single. And you want to find your 'other half'. You have 480 doors to choose from. Of these 480 men, only half are actually available. Of those, just 120 are blonde, the way you like ‘em. But half of the blondes prefer blonde women. Which is not your case. You’re left with 60. Half of them just want a one-night stand. With 5 of them, you’re the one who wants just a one-night stand. And you actually had one with another 5. 20 more to go. 10 of which don’t have a sense of humour. Half of the other 10 make bad jokes, and you’re down to 5. 3 of them prefer the other 2. So you’re actually down to 2. In the meantime, one of them already found someone. You started out with 480 and now you’re only left with one. Just one single narrow door. Make sure you can fit through it. SFX: Music ANN: Delmar Spa & Fitness. Get in shape and shape your life with our effective weight-loss programmes.

Full script of the ad in the original language
SFX: Music ANN: Acum esti singura. Si vrei sa-ti gasesti jumatatea. Ai 480 de portite pe care s-o apuci. Din 480 de barbati, doar jumatate sunt disponibili. Dintre ei, 120 sunt blonzi, cum iti plac tie. Jumatate dintre blonzi prefera insa blondele. Nu e cazul tau. Mai sunt 60. Dintre ei, jumatate vor o aventura de-o noapte. Cu 5 din cei ramasi ai vrea tu o aventura de-o noapte. Iar cu 5 ai avut. Mai sunt 20. Dintre ei, 10 n-au simtul umorului. Din ceilalti 10, jumatate fac insa glume proaste. Mai sunt 5. 3 dintre ei ii prefera pe ceilalti 2. Au mai ramas 2. Intre timp, unul dintre ei si-a gasit pe altcineva. Din 480 de portite, ti-a mai ramas una singura. O portita mica.... Asigura-te c-o sa incapi pe ea. SFX: Music ANN: Delmar Spa & Fitness. Da-ti o forma tie si vietii tale cu programele noastre eficiente de slabit.

Brief Explanation
Exercising and spa therapies make us feel good with ourselves. They give us a positive vibe, put us in a good mood and boost our self-confidence. They put us in a better position to take advantage of life’s opportunities. Now on the other hand, 97% of people say they pay attention to looks when they choose their partner. And 65% believe their attractive appearance has got them ahead in life. So in other words, taking care of your body actually means taking care of your life.