Deutscher Sparkassen- Und Giroverband Radio Not-Sure-Song - BIGTIME LIPOSUCTION by Jung Von Matt Germany

Adsarchive » Radio » Deutscher Sparkassen- Und Giroverband » Not-Sure-Song - BIGTIME LIPOSUCTION

Not-Sure-Song - BIGTIME LIPOSUCTION

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Radio
Market Germany
Agency Jung Von Matt Germany
Executive Creative Director Till Eckel
Creative Director Ludwig Berndl, Johannes Hicks, Frances Rohde
Released February 2018

Awards

Lions Communication 2018
Radio & Audio Lions Casting & Performance Bronze Lion Campaign

Credits & Description

Brand SPARKASSE BANK
Entrant JUNG VON MATT HAMBURG
JUNG VON MATT Hamburg, Germany Entrant Company
JUNG VON MATT Hamburg, Germany Idea Creation
DEUTSCHER SPARKASSEN UND GIROVERBAND Berlin, Germany PR
Till Eckel Jung von Matt AG Executive Creative Director
Sven Rebholz Jung von Matt AG Managing Director
Johannes Hicks Jung von Matt AG Creative Director
Frances Rohde Jung von Matt AG Creative Director
Ludwig Berndl Jung von Matt AG Creative Director/Composer
Silke Bugaj Jung von Matt AG Account Director
Julia Cramer Jung von Matt AG Agency Producer
Yasemin Küçük Jung von Matt AG Project Manager
Silke Lehm Deutscher Sparkassen- und Giroverband e.V. Head of Marketing Communications
Till Haverkamp Deutscher Sparkassen- und Giroverband e.V. Digital Channels
Stefan Kraatz HESSE Studios GmbH Audio Producer/Composer
Entry Summary
Sparkasse is Germany’s Public Bank. But most people don’t take Sparkasse into consideration when they want to take out a loan. This needs to change. Not with tempting conditions, but rather through a deep understanding of the customers.

Brief Explanation
A radio campaign, based on the insight that you can’t be sure if you can afford a loan for large purchases or not. The humerous radio spots lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. But in the end, all decisions lead to Sparkasse.

1. BIGTIME LIPOSUCTION
Script (English)
(Intro:)
„Hello, here comes Sparkasse, the best German bank in the universe, with a very important announcement. NOT.
Sure. Because sometimes you want something really bad. And your gut says: NOT. And your brain says: sure. NOT!
Arrgh, no… the… the other way round: The gut says… ahh ... Well your gut and your brain both say something like ...
A loft downtown. NOT.
A piece of land. NOT.
Err… a chewing gum? NOT.
Say: second hand?
NOT! Sure! Not.
I´ll just do it! NOT.
Sure I need it! NOT.
Would it. NOT.
Be great. NOT.
Sure it would. NOT.
Sure. Not. Sure. NOT.. Sure. NOT.
Wait, who says what? the brain or the gut?
Aaaaaa...
Buy a good book. NOT.
Now that was the brain saying that, right? NOT.
Sure! because your gut can’t even read! Your gut would rather say something like… maybe … “Bigtime liposuction!”
NOT.Sure! NOT. Sure!
I´ll just do it! NOT.
Sure, says the gut. NOT.
Says the brain? NOT.
Hah… That is NOT the point!!! NOT?
No, the point is just that sometimes, it’s difficult to say:
I´ll just do it … or… not. NOT.
Arggg...
Decisions made easy. NOT.
Sure! Find the loan that´s right for you at Sparkasse, Germany´s Public bank.
Soundlogo.
Funkspot „Modern fridge“
(Intro:)
„The next spot is called … errr …Not sure. But it goes something like this: … One, two, three… or four:
What I really would like to have is…
A lift to space. NOT.
A lifted face. NOT.
A game of bridge. NOT.
A modern fridge…
… and I’m talking about one of those who know when there is no milk in it anymore and it orders some by itself from the internet!
NOT.
But why… NOT.
Just because it can!!!
NOT. Sure! NOT. Sure! NOT.
I´ll just do it! NOT.
Sure I need it! NOT.
Would it. NOT.
Be great. NOT.
Sure it would. NOT.
Sure. NOT. Sure. NOT. Sure. NOT. Sure. NOT.
Arggg...
But... but at least I want this chorus once again … a semi-tone higher!
NOT. Sure. NOT. Suuuuure!
Ok.
(Chorus, a semitone higher:)
Yes, that sounds awesome! NOT.
Now it’s a different story! NOT.
Well, it’s not supposed to be a story! NOT?
No, it’s a song! NOT.
Sure, it’s a song that even has a message! NOT.
Sure, listen:
Decisions made easy. NOT.
Sure! Find the loan that´s right for you at Sparkasse, Germany´s Public bank.
Soundlogo.