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Industry Publications & media
Media Radio
Market France
Agency DDB Paris
Director Cédric Boit, Clément Reynaud
Account Supervisor Thomas Granger, Paul Ducre
Executive Creative Director Alexandre Hervé Et Sylvain Thirache
Released March 2008

Credits & Description

Advertising Agency: DDB PARIS, FRANCE
Executive Creative Director: Alexandre Hervé/ Sylvain Thirache
Scriptwriter: Olivier Henry
Account Supervisor: Thomas Granger/ Paul Ducré
Advertiser's Supervisor: Marie Gérard/ Damien Darroman
Director: Cédric Boit/ Clément Reynaud


Script in English

SFX: Pianos and violins play romantic music

MVO: Cindy, our love is 6-3, 6-3, 7-5.
FVO: Don’t say that Kevin. I love you like 119 to 85.
MVO: Cindy, you’re reacting 3 sets to 0. Control yourself.
FVO: But Kevin, at 2 under par, it’s 3-0!
MVO: No Cindy. Not 6-2, 6-2.

ANN: A score doesn’t tell you anything. Except with analysis.
L’équipe explains sport.
Script in Orginal Language

SFX: Les violons sont poussés à fond, les envolées au piano sont romantiques

MVO: Cindy, notre amour est 6-3, 6-3, 7-5.
FVO: Ne dis pas ça Kevin. Je t’aime comme un 119 à 85.
MVO: Cindy, tu réagis 3 manches 0. Ressaisis toi.
FVO: Mais Kevin, à 2 sous le par, c’est 3-0 !
MVO: Non Cindy. Pas 6-2, 6-2.

ANN: Un score, ça ne dit rien. Sauf si on l’analyse.
L’équipe légende le sport.

The Radio ad titled SOAP OPERA was done by DDB Paris advertising agency for L'Equipe in France. It was released in Mar 2008.