St. Petersburg Times Radio CHICKEN by Hill Holliday


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Industry Newspapers
Media Radio
Market United States
Agency Hill Holliday
Director Bart Smith
Creative Director Dave Gardiner
Account Supervisor Joe Berkeley
Released May 2004

Credits & Description

Advertising Agency: HILL HOLLIDAY ADVERTISING, USA, Boston
Creative Director: Dave Gardiner/Joe Berkeley
Scriptwriter: Mark Nardi
Agency Producer: Meghan Mullin
Account Supervisor: Joe Berkeley
Director: Bart Smith
Sound Engineer: Robb Davidson

Script in English

VO: Why, exactly, did the chicken cross the road? Was there someone waiting on the other side? Had the chicken crossed this particular road before? Upon reaching the other side, what plans did the chicken have? Was this a lone chicken crossing the road, or part of a bigger cover-up? How many chickens have made the attempt to cross this road before? What does the state have to say about this road? Did they post signs at the proper intervals which clearly
stated "No Chicken Crossing?"

VO2: If this was an important story to you, this is the kind of complete, in-depth coverage you’d find in The St. Petersburg Times.

VO: Does the chicken have plans to cross the road again? Will the chicken’s family members shed any light on his crossing?

VO2: The St. Petersburg Times. Florida’s best newspaper.
Brief Explanation

The St. Petersburg Times doesn't just report the headlines. It covers the story in-depth, providing all the necessary details. This radio campaign demonstrates that depth by taking well-known stories and showing how they would be dissected and reported in the St. Petersburg Times.