St. Petersburg Times Radio PETER PIPER by Hill Holliday

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Industry Newspapers
Media Radio
Market United States
Agency Hill Holliday
Director Bart Smith
Creative Director Dave Gardiner
Account Supervisor Joe Berkeley
Released May 2004

Credits & Description

Advertising Agency: HILL HOLLIDAY ADVERTISING, USA, Boston
Creative Director: Dave Gardiner/Joe Berkeley
Scriptwriter: Mark Nardi
Agency Producer: Meghan Mullin
Account Supervisor: Joe Berkeley
Director: Bart Smith
Sound Engineer: Robb Davidson

Script in English

VO: Who was Peter Piper? Why was he picking peppers? Were they organic peppers, or traditionally grown peppers? Was he following USDA guidelines in the picking and growing of these peppers? Is it true that he first tried to pick apricots, but then switched over to peppers? And what exactly is a peck of peppers? Do experts feel that a peck is still a valid unit of measurement? Is Peter Piper selling the peppers at fair market value? What do other pepper pickers have to say about this?

VO2: If this was an important story to you, this is the kind of complete, in-depth coverage you’d find in The St. Petersburg Times.

VO: What does Peter Piper do when it’s not pepper season? And what do recently uncovered documents reveal about his pepper picking methods?

VO2: The St. Petersburg Times. Florida’s best newspaper.
Brief Explanation

The St. Petersburg Times doesn't just report the headlines. It covers the story in-depth, providing all the necessary details. This radio campaign demonstrates that depth by taking well-known stories and showing how they would be dissected and reported in the St. Petersburg Times.