|Industry||Charities, Foundations, Volunteers|
|Agency||M&C Saatchi Melbourne|
|Executive Creative Director||Michael Canning|
|Creative Director||Paula Keamy, Stuart Ghent|
|Art Director||Andrea Sarcullo|
Credits & Description
Young kids often humanise inanimate objects around their home. For example, they'll greet and farewell a couch or their bed. This spot from M&C Saatchi uses this insight to communicate the fact that for thousands of Australian children and women, their car is their home.