St Vincent De Paul Society Radio Bedroom by M&C Saatchi Melbourne


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Industry Charities, Foundations, Volunteers
Media Radio
Market Australia
Agency M&C Saatchi Melbourne
Executive Creative Director Michael Canning
Creative Director Paula Keamy, Stuart Ghent
Art Director Andrea Sarcullo
Copywriter Nick Mchugh
Released May 2016

Credits & Description

Young kids often humanise inanimate objects around their home. For example, they'll greet and farewell a couch or their bed. This spot from M&C Saatchi uses this insight to communicate the fact that for thousands of Australian children and women, their car is their home.
Media: Radio
Category: Charities & appeals
Client: St Vincent de Paul
Agency: M&C Saatchi
Country: Australia
Chief Creative Officer: Andy DiLallo
Executive Creative Director: Michael Canning
Creative Director: Stuart Ghent
Creative Director: Paula Keamy
Copywriter: Nick McHugh
Art Director: Andrea Sarcullo
Producer: Nancy Kottaridis
Head of Art: Niccola Phillips
Account Director: Kristina Georgiadis
Sound Studio: Song Zu
Account Executive: Jess Fernandez