CRY-LAUGHTER by Latinworks for Starburst

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CRY-LAUGHTER

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Industry Chewing-Gum
Media Radio
Market United States
Agency Latinworks
Creative Director Norbi Zylberberg Latinworks, Alejandro Egozcue Latinworks, Ciro Sarmiento Dieste Inc.
Account Supervisor Charles Neugebauer
Production Az Los Angeles
Released August 2010

Credits & Description

Category: Foods
Advertiser: WRIGLEY
Product/Service: STARBURST SWEETS
Agency: LATINWORKS
Creative Director: Alejandro Egozcue/Ciro Sarmiento/Norbi Zylberberg
Scriptwriter: Ciro Sarmiento
Agency Producer: Jacqueline Beiro/Marco Arguello
Account Manager: Raquel Garcia
Account Supervisor: Charles Neugebauer
Production Company: AZ LOS ANGELES, USA
Sound Engineer: Alonso Zevallos/Gonzalo Ugarteche
Other Credits: Account Manager: Trevor Schwartz
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LATINWORKS, Austin, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Sad music; girl crying FVO: (Girl tells three jokes in Spanish, which cannot be translated due to wordplay) SFX: Splat ANN: Someone crying made you laugh. Contradictory like a Starburst. Hard, but soft, but solid, but juicy. Starburst. A juicy pack of contradictions.

Full script of the ad in the original language
SFX: Música triste, una chica llorando FVO: Qué le dijo un techo a otro techo? Techo de menos. Un burrito tenía miedo de dormir porque le daban quesadillas. Por qué los hijos de superman no se pelean entre ellos? Porque son supermansitos. SFX: Splat ANN: Alguien llorando te dio risa. Contradictorio como un Starburst, que es duro pero suave pero sólido pero jugoso. Starburst. Un paquete jugoso de contradicciones.

Brief Explanation
Unfortunately, due to the play on words contained within the jokes, the jokes themselves cannot be directly translated. Below you will find the exact translations, and an explanation of the wordplay. 1. 'What did one ceiling say to another? I roof you' In Spanish, sounds like ‘I miss you’ 2. 'There was a burrito (little donkey) who was scared of sleeping because he got quesadillas.' In Spanish, Quesadillas sounds like Pesadillas which means nightmares. 3. 'Why don’t all of Superman’s kids fight with each other? Because they’re mini-Supermen' In Spanish, 'mansito' means meek or gentle.