Taco Bell Radio SPELLING BEE by FCB Chicago

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Industry Sausage and meat products, Fast food
Media Radio
Market United States
Agency FCB Chicago
Creative Director Pat Durkin, Chris D'amico
Account Supervisor Leila Cesario
Released November 2005

Credits & Description

Advertising Agency: FOOTE CONE & BELDING, USA
Creative Director: Pat Durkin/Chris D'amico
Scriptwriter: Pat Durkin
Agency Producer: John Bleeden
Account Supervisor: Leila Cesario
Advertiser's Supervisor: Jennifer Arnoldt

Script in English

SFX: People filing into a crowded auditorium.

TAQUITO: Excuse me, I’m here for the spelling bee.

OFFICIAL: But you’re a … taquito.

TAQUITO: Okay. taquito. Let’s see. T-A-Q?

OFFICIAL: No, no I’m sorry, you’re a taquito and this is a spelling bee.

TAQUITO: Well, actually I’m the new carne asada steak grilled taquito from Taco Bell. And I was spelling taquito before you interrupted me.

OFFICIAL: You don’t understand, Taquitos can’t go to spelling bees.

TAQUITO: Oh no, you don’t understand, I’m authentic carne asada steak rolled up tight in flour tortilla and grilled. I can go anywhere!

OFFICIAL: Anywhere except a spelling bee.

TAQUITO: Well, then why did you give me a word?

OFFICIAL: I never gave you a word. When I said taquito, I pointing out that you are a taquito. You just started spelling it.

TAQUITO: Oh… that did seem strange, me being a taquito and you giving me the word taquito.


MVO: Introducing Taco Bell’s new Steak Grilled Taquitos. Two Carne Asada steak Taquitos marinated in Mexican herbs and spices, hand-rolled and grilled to go, with your choice of dip. For Carne Asada steak you can eat anywhere… …Think Outside the Bun.

OFF: At participating locations.