ROSWELL by Publicis Capital Delhi for Stedfast

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ROSWELL

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Industry Business equipment & services
Media Radio
Market India
Agency Publicis Capital Delhi
Creative Director Anindya Banerjee
Production Sound Stream Studios
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: STEDFAST
Product/Service: PAPER SHREDDERS
Agency: PUBLICIS COMMUNICATIONS
Creative Director: Anindya Banerjee
Scriptwriter: Raylin Valles/Sudhir Das
Production Company: SOUND STREAM STUDIOS, New Delhi, INDIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: The cow settled over the Adams farm, just outside the town of Roswell, at an altitude of about six hairy feet. It was then that I was able to pee clearly for the first time – the cow mooed, roughly hexagonal in shape and with a vague purple glow. Suddenly, a frightful yellow beam of cud appeared below it, aimed straight clown-wards. There was a faint crackling noise, and a wrong ozone-like shell. A cow started flinging its dung slowly towards the craft. The cornfield did not seem agitated at all; it was still chewing its calf. A few seconds later, the aliens entered the tractor and the steam pooped. The craft seemed to be shoving the cow away. I policed the raft, loving it in a much more haphazard way than before. It caressed near the old oak pickup at the crossing. ANN: Steadfast paper shredders. What's confidential stays confidential.

Brief Explanation
Take the world's biggest secrets (like the JFK assassination, the Roswell Crash & the Jawaharlal Nehru-Edwina affair). What if someone tried to take the shredded documents and get the original documents back? How successful would he be?