NEWS READERS by Proximity Philippines for Freedom Fund For Filipino Journalists

NEWS READERS

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Industry Charities, Foundations, Volunteers
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director Brandie Tan, Fernando Iyo, Simon Welsh, Tin Sanchez
Account Supervisor Lynne Esguerra
Production HIT Productions
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: FREEDOM FUND FOR FILIPINO JOURNALISTS
Product/Service: STOP THE KILLING OF JOURNALISTS
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: Simon Welsh/Brandie Tan/Tin Sanchez
Scriptwriter: Algy Sharman
Agency Producer: Idda Aguilar
Account Supervisor: Lynne Esguerra
Advertiser's Supervisor: Rey Hulog
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Radio news jingle MVO1: And in today’s news, local off... SFX: Gunshot FVO: ...local officials have been found to have links to gang vi... SFX: Gunshot MVO2: ...to have links to gang violence, corruption and fraudulent activity... SFX: Gunshot ANN: 114 journalists have already been murdered. How much further will it have to go before you take notice? Help make a stand at stopjournalistkillings.ph

Full script of the ad in the original language
SFX: Radio news jingle MVO1: At sa nagbabagang balita ilang lo... SFX: Gunshot FVO: ...ilang lokal na opisyal ang napatunayang sangkot sa gang vi... SFX: Gunshot MVO2: ...sa gang violence, korapsyon at pandaraya... SFX: Gunshot ANN: 114 mamamahayag na ang napaslang. Ilan pa ang dapat mamatay bago mo ‘to bigyan ng atensyon? Manindigan sa stopjournalistkillings.ph

Brief Explanation
No less than 114 journalists have been murdered in their pursuit to uncover corruption in the Philippines. The worst atrocity occurred in 2009 when 57 journalists and their families were gunned down in the province of Maguindanao. The problem is so severe, many people in the country would rather ignore it than face the issue. This radio campaign sought to wake the public from this apathy. In this radio spot, we hear news readers being shot as they try to deliver the news on the radio. The message: How far will it have to go before you take notice?