Strellson Radio Make Yourself Unstoppable [audio] by Serviceplan Campaign X Munich, Serviceplan Munich

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Make Yourself Unstoppable [audio]

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Industry Apparel & Accessories Stores
Media Radio
Market Germany
Agency Serviceplan Campaign X Munich
Agency Serviceplan Munich
Production Wanda Productions
Director Joffrey Jans, Kai Kurve
Released September 2016

Awards

Clio Awards 2017
Branded Entertainment Product/Service: Film - Scripted Bronze

Credits & Description

Market: Munich
Agency: Serviceplan
Entrant Company: Serviceplan
Agency Network: Serviceplan
Holding Company: Serviceplan
Production Company: Wanda Germany
Advertiser / Brand: Strellson
Media Agency: Mec
Music/Sound Company: Spark Entertainment
Editing Company: Nhb Berlin
Recording Studio: Major Tom Music Company
Post Production Company: Nhb Berlin
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Executive Creative Director: Matthias Harbeck
Management Supervisor: Katrin Eberbach
Creative Director Copy: Katharina Keith
Art Director: Nicolas Klein
Account Director: Julian Rinnewitz
Copywriter: Florian Daldrup
Copywriter: Kornelia Szatko
Executive Director: Maik A. Schmidt
Production Assistant: Alexandra Junginger
Director: Joffrey Jans
Director: Kai Kurve
Director Of Photography: Phillip Kaminiak
Executive Producer: Mandy Kothe
Producer: Jens Groeger
Producer: Alex Momchev
Producer: Emil Rangelov
Cgi Artist: Chris Faber
Colorist: Pana Agueta
Editor: Michael Timmers
Senior Compositing Artist: Stephan Tietz
Executive Producer / Post Producer: Tim Tibor
Music Consultant: Matthias Bauss
Music Consultant: Kathrin Heinemann
Artist: Mnek
Photographer: Tobias Schult
Sound Design: Bernd Norbert Wuertz
Casting Director: Tobias Krautstrunk
Published: September 2016
Brief Explanation
The music video tells the story of a man in a Strellson suit negotiating his way through a fantastic world with charming self-assurance and unwavering determination. After crashing through the pavement with a submarine in the middle of the night, he conquers the streets of London, New York and Rome. With wit and charisma, he deals with quirky, unexpected situations and continues steadfastly on his way – true to the motto “Strellson. Make yourself unstoppable.” What seems to be the end, is just the beginning of another journey: The protagonist blows up the famous “The end”-lettering and disappears in his stranded submarine, off for whatever comes next. Musically, it is accompanied by a modern cover version of the world-famous Queen song “Don’t Stop Me Now”. The protagonist's striking moustache is an homage to Freddie Mercury.
Execution
The film was directed by a directing duo that worked in perfect harmony. They gave the film their very own exclusive imagery that seems somewhat classy, but still very modern and uncommon – especially when compared with other current imageries in the fashion industry. The challenge was to translate the message “Make yourself unstoppable” into a literally unstoppable film. Numerous extras in rapidly changing settings create the impression of various storylines that collide in the moment our protagonist enters the scene. While the protagonist continues to walk, drive, run and dance through the scenes, the directors had to keep in mind the changing dynamics of the music. Every scene was carefully planned down to the last detail. Despite the length, the staging makes it impossible to feel bored.