SPRINT by DDB Toronto, Pirate Radio & Television for Subaru

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SPRINT

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Industry Cars
Media Radio
Market Canada
Agency DDB Toronto
Director Terry O'reilly
Creative Director Andrew Simon
Account Supervisor Geoff Taylor
Agency Pirate Radio & Television
Account Supervisor Mike Davidson
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: SUBARU CANADA
Product/Service: SUBARU WRX
Agency: DDB CANADA/TORONTO
Executive Creative Director: Andrew Simon
Creative Director: Andrew Simon
Scriptwriter: David Ross/Paul Wallace
Agency Producer: Andrew Schulze/Caroline Clarke
Account Manager: Brian Tod
Account Supervisor: Geoff Taylor/Mike Davidson
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Terry O'Reilly
Sound Engineer: Aaron Key
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Crowd ambience MVO: And they’re nearing the finish line. Udan breaks from the pack and takes the gold medal. Taylor grabs silver and Cooper, bronze. Making a charge for 4th is Anderson and crossing the line behind him is Kirin and Peters. And alone in the seventh and final spot is Wilson! He approaches the finish line! Yes! A triumphant last place finish! What a glorious loss for Wilson! ANN: If slow was celebrated, we wouldn’t make the 265 horse power Subaru WRX. Visit Subaru.ca

Brief Explanation
BRIEF: Tout the benefits of the very quick & nimble Subaru WRX on Race Line Radio - a programme devoted to auto racing and speed. SOLUTION: Knowing our audience has heard a million race calls, we’d thought it’d be interesting to turn a race on its head. Rather than a commentator announcing the 1st, 2nd and 3rd place finishers with excitement, we had him get excited about the last place finisher instead. The pay-off: 'If slow was celebrated, we wouldn’t make the Subaru WRX.'