Sunsilk Radio KIDNAP by J. Walter Thompson Italy

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KIDNAP

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Industry Cosmetics & beauty products, Hair Care, Shampoos
Media Radio
Market Italy
Agency J. Walter Thompson Italy
Director Marco Longeri
Creative Director Bruno Bertelli, Pietro Maestri
Account Supervisor Cinzia Franchi
Released March 2004

Credits & Description

Advertising Agency: JWT, ITALY, Milan
Creative Director: Pietro Maestri
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm
Account Supervisor: Cinzia Franchi
Advertiser's Supervisor: Andrea Zanetti
Director: Marco Longeri


Script in English

SFX: Phone ringing.

Woman (anxious): Hello?

Man, on phone (challenging tone of voice): It's us again.

Woman (desperate): Oh Christ...how are they?

Man: OK, for the moment... but if you really care about their good health, no tricks.

Woman: I beg you, don't touch them...

Man: You do as we tell you and we won't harm a single hair, otherwise...

SFX: Hairdryer

Woman (desperate): No..not the dryer, no! Don't torture them...

Man: We'll burn them alive!

VO: If your hair is in danger, protect it from stress with new Sunsilk Duo Keratins shampoo and conditioner. And you? Which is your Sunsilk?
Script in Orginal Language

SFX: Trillo di telefono.

Donna (preoccupata): Pronto?

Uomo al Telefono (con accento sardo, tono di sfida): Ancora noi siamo.

Donna (disperata): Oddio…come stanno?

Uomo: Per ora bene…ma se ci tieni alla loro salute non fare scherzo.

Donna: Vi prego, non toccateli...

Uomo: Tu fai come ti diciamo, e non gliene torceremo uno, altrimenti...

SFX: asciugacapelli.

Donna (disperata): No…l’asciugacapelli no! Non maltrattateli...

Uomo: E noi secchi li facciamo.

VO: Se I tuoi capelli sono in pericolo, riparali e proteggili dallo stress con nuovo Sunsilk Duo Keratins shampoo e balsamo crema. E tu, quale Sunsilk fa per te?