Radio COUNT by Ogilvy & Mather Santiago

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Industry Dairy products & Eggs, Yogurt
Media Radio
Market Chile
Agency Ogilvy & Mather Santiago
Director Sergio Pavez
Creative Director Cesar Agost Carreno
Account Supervisor Cristián Meza
Released March 2005

Awards

Cannes Lions 2006
Radio Foods Bronze Lion

Credits & Description

Advertising Agency: OGILVY & MATHER SANTIAGO, CHILE
Creative Director: Cesar Agost Carreno
Scriptwriter: Nicolás López/Felipe Mañalich/Jessica Chauriye/Sebastián Alvarad
Agency Producer: Monica Diaz
Account Supervisor: Cristián Meza
Director: Sergio Pavez

Script in English
FVO: 2 and 2 are 4, 4 and 2 are 6, 6 and 2 are 8, 8 and 8 , 16. 16 times 8, are 128, cubed are two million ninety seven thousand one hundred and fifty two. Divided by Pi are six hundred seventy seven thousand eight hundred and eighty two, dot eight.
ANN: How great it is to see your kids grow with intelligence. How great it is to grow with Superchiquitín.
Script in Orginal Language
FVO: 2 y 2 son 4, 4 y 2 son 6. 6 y 2 son 8 y 8 16. 16 por 8, 128, elevado al cubo dos millones noventa y siete mil ciento cincuenta y dos. Dividido en pi son seiscientos sesenta y siete mil ochocientos ochenta y dos coma ocho.
ANN: Es rico ver crecer a nuestros hijos con inteligencia. Que rico es crecer con Superchiquitín.
Brief Explanation
The song of the radio spots is similar to the american ¨Twinkle, twinkle little star¨.
In the original song a child sings up to the number 16.