BREAK UP by Proximity Philippines for Pizza Hut

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BREAK UP

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Industry Fast food
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director David X. Guerrero
Creative Director Joel Limchoc, Simon Welsh
Account Supervisor Ombet Traspe
Production HIT Productions
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: PIZZA HUT
Product/Service: SUPER PANALO LUNCH DEAL
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: David Guerrero/Simon Welsh/Joel Limchoc
Creative Director: Simon Welsh/Joel Limchoc
Scriptwriter: Algy Sharman/Al Brown/Knox Ballastro
Agency Producer: Idda Aguilar
Account Manager: Marion Manalo
Account Supervisor: Ombet Traspe
Advertiser's Supervisor: Elaine Guzman
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Restaurant ambience FVO: Hi Jack. Listen we need to talk. You’re great, but we’ve drifted apart. It’s been happening for a while. We never talk anymore. You see I’ve met someone else. He’s called Dennis. He’s 42 and drives a Porsche. He makes me laugh. Like you used to. Lets remember the good times. It’s not you it’s me. I love you but I’m not in love with you. I’ll collect my stuff tomorrow. You keep the cat. Best if you’re out. Let’s stay friends. ANN: Lunch in a hurry. The Pizza Hut Super Panalo Meal. Served in ten minutes, or it’s free.

Brief Explanation
Pizza Hut had a great new deal: Pizza served in ten minutes or you get the meal for free. To bring the offer to life, we wrote a campaign that squeezed normally very long lunch conversations (like girls catching up, a break up, or a boss firing someone) into a tiny space of time. Lunch in a hurry.