GIRL CATCH UP by Proximity Philippines for Pizza Hut

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GIRL CATCH UP

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Industry Fast food
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director David X. Guerrero
Creative Director Joel Limchoc, Simon Welsh
Account Supervisor Ombet Traspe
Production HIT Productions
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: PIZZA HUT
Product/Service: SUPER PANALO LUNCH DEAL
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: David Guerrero/Joel Limchoc/Simon Welsh
Creative Director: Simon Welsh/Joel Limchoc
Scriptwriter: Algy Sharman/Al Brown/Knox Ballastro
Agency Producer: Idda Aguilar
Account Manager: Marion Manalo
Account Supervisor: Ombet Traspe
Advertiser's Supervisor: Elaine Guzman
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Resturant ambience FVO: So good to see you. Been ages. You look so well. I’ve been good. Met a great guy. Tall. Good job. Just my type. Dyed my hair. Total disaster. Dyed it back. Hit the sales. Spent too much. Bought some heels. To die for. Working hard. Hate my boss. Needed a break. Went to Thailand. Beautiful place. Lovely people. Rode an elephant. Came back. And here I am. Love your dress. ANN: Lunch in a hurry. The Pizza Hut Super Panalo Meal. Served in ten minutes or it’s free.

Brief Explanation
Pizza Hut had a great new deal: Pizza served in ten minutes or you get the meal for free. To bring the offer to life, we wrote a campaign that squeezed normally very long lunch conversations (like girls catching up, a break up, or a boss firing someone) into a tiny space of time. Lunch in a hurry.