NEW BEGINNING by Proximity Philippines for Pizza Hut

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NEW BEGINNING

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Industry Fast food
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director David X. Guerrero
Creative Director Joel Limchoc, Simon Welsh
Account Supervisor Ombet Traspe
Production HIT Productions
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: PIZZA HUT
Product/Service: SUPER PANALO LUNCH DEAL
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: David Guerrero/Joel Limchoc/Simon Welsh
Creative Director: Simon Welsh/Joel Limchoc
Scriptwriter: Algy Sharman/Al Brown/Knox Ballastro
Agency Producer: Idda Aguilar
Account Manager: Marion Manalo
Account Supervisor: Ombet Traspe
Advertiser's Supervisor: Elaine Guzman
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Resturant ambience MVO: Susan. How are you? Glad you could make it. It’s been a tough few months. Recession hit us hard. Worst in years. Massive cut backs. No light at the end of the tunnel. You know how it is. So we’re restructuring. And have to let you go. Sorry it’s come to this. Real shame. I know it’s difficult. Treat it as a new beginning. Prove me wrong. The sky’s the limit. You’ll be fine. Out by Friday? Leave the laptop. ANN: Lunch in a hurry. The Pizza Hut Super Panalo Meal. Served in ten minutes or it’s free.

Brief Explanation
Pizza Hut had a great new deal: Pizza served in ten minutes or you get the meal for free. To bring the offer to life, we wrote a campaign that squeezed normally very long lunch conversations (like girls catching up, a break up, or a boss firing someone) into a tiny space of time. Lunch in a hurry.