Suzuki Radio School Zone Radio by Africa Sao Paulo

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School Zone Radio

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Industry Cars
Media Radio
Market Brazil
Agency Africa Sao Paulo
Creative Director Otto Pajunk
Art Director Ricardo Matos, Gustavo Marcula
Copywriter Maicon Silveira
Production Trator Filmes
Director Will Mazzola
Released March 2016

Awards

Cannes Lions 2016
Radio Use of Radio: Use of Radio as a Medium Silver Lion

Credits & Description

Agency: Africa
Brand: Suzuki
Country: Brazil
Advertising Agency: Africa, São Paulo
Entrant Company: Africa, São Paulo
Media Agency: Africa, São Paulo
Pr Agency: Africa, São Paulo
Production Company: Africa, São Paulo
Editing: Antonio Santos (Fatbastards)
Project Producer: Rafael Coelho (Africa)
Art Director: Ricardo Matos (Africa)
Agency Producers: Stella Gafo (Africa)
Production Company: Trator Filmes Team (Trator Filmes)
Production: Bizsys Team (Bizsys)
Client Services Team: Caca Pires (Africa)
Project Manager: Guilherme De Oliveira (Africa)
Copywriter: Maicon Silveira (Africa)
Client Services Team: Marcio Santoro (Africa)
Sound Design: H.A.M Nyc (H.A.M Nyc)
Client Services Team: Lucas Fajardo (Africa)
Director Of Photography: Ricardo Miranda (Trator Filmes)
Cco: Sergio Gordilho (Africa)
Executive Producers: Armando Ruivo (Trator Filmes)
Editing: Lucas Aires (Fatbastards)
Director: Will Mazzola (Trator Filmes)
Executive Producers: Gabriela Lemos (Trator Filmes)
Creative Director: Otto Pajunk (Africa)
Client Services Team: Carolina Barretto (Africa)
Creative Vice President: Alvaro Rodrigues (Africa)
Agency Producers: Rodrigo Ferrari (Africa)
Art Director: Gustavo Marcula (Africa)
Client Services Team: Juliana Araujo (Africa)
Media Vice President: Luiz Fernando Vieira (Africa)
Production Company: Trator Filmes
Description
A device that combines a short-range FM antenna and an audio player. We composed a lullaby and recorded real students singing. We’ve installed the device in the top 10 schools with the highest accident rates in SP. We programmed the devices to be activated only during school start and end times .Any car driving near the schools during the start and end times, will hear the lullaby with the message warning driver to pay attention to kids crossing the streets.