TEST 33 by DDB Stockholm for Swedish Armed Forces

TEST 33

Pin to Collection
Add a note
Industry Recruiting, Charities, Foundations, Volunteers
Media Radio
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Account Supervisor Thomas Brenemark
Production Flickorna Larsson
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: SWEDISH ARMED FORCES
Product/Service: RECRUITMENT
Agency: DDB STOCKHOLM
Creative Director: Andreas Dahlqvist
Scriptwriter: Patrick Dry/Magnus Jakobsson/Fredrik Lund/Simon Mogren/Fredrik Simonsson/Linus Östholm
Account Manager: Tina Munck/Pontus Kindblad
Account Supervisor: Thomas Brenemark
Advertiser's Supervisor: Staffan Slörner/Magnus Tegsved
Production Company: FLICKORNA LARSSON, Stockholm, SWEDEN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Test 33. SFX: Test sound logo SFX: Various military sound effects throughout MVO: 11... 3... 92... Where is the target? 7... ANN: Did you hear where the shot came from? To become an officer you must be able to solve problems under pressure. Do you have what it takes? Find out at www.mil.se/recruitment2009

Full script of the ad in the original language
ANN: Test 33. SFX: Testljudloggan MVO: 11... 3... 92... Vad är målet? 7... ANN: Från vilket håll kom skotten? Att kunna lösa problem i pressade situationer krävs för att bli officer. Har du det som krävs? Gå in på www.mil.se/rekrytering

Brief Explanation
The radio spots were part of a Swedish Armed Forces campaign built on the concept ‘Do you have what it takes?’. The spot is a test in itself that challenges the listeners’ attention and ability to concentrate. In order to work in the Swedish Armed Forces, you must be able to solve problems under pressure. Many similar test spots were produced. To make it even more difficult, we changed the questions that finish the spots. This added an extra dimension. If you’d heard a spot before and believed you knew the answer, conditions could have changed.