Swedish Open Radio The Speaker Match by ANR BBDO Stockholm

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The Speaker Match

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Industry Business equipment & services, Corporate Image
Media Radio
Market Sweden
Agency ANR BBDO Stockholm
Executive Creative Director Andreas Lonn
Creative Director Marcus Göransson
Copywriter Fredric Antonsson
Production Flickorna Larsson
Released February 2013

Awards

London International Awards 2013
Radio Direction Silver Winners
Radio Recreational Silver Winners

Credits & Description

Entrant: ANR BBDO, Stockholm
Swedish Open Tennis Tournament
"The Speaker Match"
Corporate Name of Client: Swedish Open
PR Event
Client Account Director: Thomas Wallén
Agency Account Director: Maria Sandberg
Radio Station: Radio Båstad
Account Manager: Barbro Långjuth
Planner: Maria Sandberg
Agency: ANR BBDO , Stockholm
Executive Creative Director: Andreas Lönn
Creative Director: Marcus Göransson
Copywriter: Fredric Antonsson
Production Company: Flickorna Larsson , Stockholm
Description of the Project:
There are always two sides of a tennis match. Two fighters who are doing everything they can to get the ball to the other side. For the Swedish Open in Båstad, we have developed this radio spot where we hear two voices that are struggling to get our message out, just like the pros on the tennis court.