LOVE KITTENS by DDB New York for New York Lottery

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LOVE KITTENS

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Industry Lottery & Gambling
Media Radio
Market United States
Agency DDB New York
Creative Director Reuben Hower
Producer Glen Navaro
Account Supervisor Leo Mamorsky
Production Howard Schwartz
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: NY LOTTERY
Product/Service: SWEET MILLION DRAW
Agency: DDB NEW YORK
Creative Director: Reuben Hower
Scriptwriter: Howard Finkelstein
Agency Producer: Ed Zazzera/Walter Brindak/Matt Nowak
Account Supervisor: Leo Mamorsky
Production Company: HOWARD SCHWARTZ, New York, USA
Producer: Glen Navaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW YORK, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Once upon a time, there was a boy kitten and a girl kitten. SFX: Meowing FVO: These weren’t your average kittens. These kittens could speak! But they could only say three words. KITTEN 1: I love you. KITTEN 2: I love you. FVO: The kittens would spend every minute together, roaming around, speaking in 'I love yous'. KITTEN 1: I love you. ANN: Sweet Million is Sweeter than Sweet. Which is Sweet. Introducing Sweet Million from the New York Lottery. For just $1, it’s your best chance from the New York Lottery to win a million dollars.

Brief Explanation
Sweet Million is a new type of draw game from the New York Lottery that offers the best chance of winning a million dollars for just a buck. We wanted to celebrate the significance of this, and drive awareness of the game's name and unique product offering. It is new, after all. Puppies, kittens, bunnies and piglets are all incredibly sweet, but this game is even sweeter. Hence, the tagline on all the work: 'Sweet Million is Sweeter than Sweet. Which is Sweet.'