Transport Accident Commission (TAC) Radio Breakfast by Grey Melbourne


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Industry Traffic safety
Media Radio
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Creative Director Nigel Dawson
Copywriter Rohan Cooke, Laura Petruccelli
Production Flagstaff studios
Released May 2013

Credits & Description

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma â like the mumâs who are left to grieve each Motherâs Day.
Category: Public services & utilities
Client: TAC
Agency: Grey, Melbourne
Production: Flagstaff studios
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Rohan Cooke
Copywriter: Laura Petruccelli
Account Director: Jodi Gubana
Sound Design: Paul Le Couteur
Agency Producer: Sandi Gracin
General Manager: Randal Glennon