BOYFRIEND by Soundart for Tasoristeyskampanjaryhma

BOYFRIEND

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Industry Traffic safety
Media Radio
Market Finland
Agency Soundart
Director Kari Haapala
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: TASORISTEYSKAMPANJARYHMÄ
Product/Service: LEVEL CROSSING SAFETY
Agency: SOUNDART
Scriptwriter: Mikko Mattila
Account Manager: Kari Haapala
Production Company: SOUNDART, Helsinki, FINLAND
Director: Kari Haapala
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SOUNDART, Helsinki, FINLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Well, hello. FVO: Are you nearly there yet? MVO: Yeah, am nearly there. Just taking my favourite short cut. FVO: Whereabouts? MVO: Well, now, I’m driving over the railway. FVO: Okay, well, where are you now? Peter?! Peter!, can you hear me? MVO: Yeah, yeah, just had to focus on that level crossing. I’ll be there in a second. See you soon. FVO: Okay. ANN: Drivers. Mind that level crossing. Especially if it’s a familiar one.

Full script of the ad in the original language
MVO: No moi moi. FVO: Ootsä kohta jo perillä? MVO: Joo mä oon kohta perillä. Mä ajelen tätä tuttuu oikoreittii. FVO: Mis sä oot? MVO: No nyt mä huitasen tän junaradan yli. FVO: Okei... no missä sä oot nyt? Pekka? Pekka, hei kuuletko sä mua? MVO: Joo, joo joo Piti vähän keskittyy tuohon tasoristeykseen. Mä olen pian siellä. Kohta nähdään... FVO: Okei. ANN:Autoilija. Varo tasoristeystä. Varsinkin sitä tuttua.

Brief Explanation
A young woman calls her boyfriend on her mobile phone.