MUM by Soundart for Tasoristeyskampanjaryhma

MUM

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Industry Traffic safety
Media Radio
Market Finland
Agency Soundart
Director Kari Haapala
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: TASORISTEYSKAMPANJARYHMÄ
Product/Service: LEVEL CROSSING SAFETY
Agency: SOUNDART
Scriptwriter: Mikko Mattila
Account Manager: Kari Haapala
Production Company: SOUNDART, Helsinki, FINLAND
Director: Kari Haapala
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SOUNDART, Helsinki, FINLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Mari. BOY: Hi, it’s Willy. FVO: Hello, liitle one. BOY: Where are you? FVO: Mum’s in the car. I’m coming home from work. BOY: Will you be home soon? FVO: Yes, I’ve got as far as the shop already. BOY: And, now? FVO: Well, mummy will soon be going across the railway. BOY: Hurry up, mum. Did you hear me, mum? MUM! FVO: I’m here now. Mummy had to make sure there were no trains coming. See you soon. Mum’ll be home in a jiffy. ANN: Drivers. Mind that level crossing. Especially if it’s a familiar one.

Full script of the ad in the original language
FVO: Mari. BOY: Hei äiti, täällä on Ville. FVO: No hei kulta. BOY: Missä sä oot? FVO: Äiti on autossa. Mä oon tulossa töistä. BOY: Oletko sä pian kotona? FVO: Joo, mä olen tässä jo kaupan kohdalla. BOY: Entäs nyt? FVO: No nyt Äiti kohta ylittää ton junaradan. BOY: Tuu jo äiti. Kuuletko sä äiti. Äitii! FVO: Täällä mä oon. Äidin piti vaan katsoa, ettei tuu junia. Pian nähdään. Äiti on ihan kohta kotona. ANN: Autoilija. Varo tasoristeystä. Varsinkin sitä tuttua.

Brief Explanation
A boy of about 3 yrs old calls his mum. He misses her and wants her home soon, so mum has to report on the journey’s progress.