Tate Britain Radio Gay by Grey London

Gay

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Industry Museums & Libraries
Media Radio
Market United Kingdom
Agency Grey London
Chief Creative Officer Nils Leonard
Executive Creative Director Dominic Goldman
Creative Director Dominic Goldman
Art Director Nils Leonard
Copywriter Tracey Emin
Creative Peter Gatley, Jamie Starbuck, Lex Down, Alex Tizard, Jonathan Rands
Released March 2017

Awards

D&AD 2017
Writing for Advertising Writing for Radio & Audio Wood Pencil

Credits & Description

Title: War/Gay/Gin Lane
Agency: Grey London
Agency: Valenstein & Fatt
Client: Tate Britain
Chief Creative Officer: Nils Leonard
Creative: Peter Gatley
Creative: Jamie Starbuck
Creative: Lex Down
Creative: Alex Tizard
Creative: Jonathan Rands
Planning Director: Ruth Chadwick
Account Director: Henry Debenham
Account Executive: Emma Stockton
Executive Creative Director: Dominic Goldman
Creative Producer: Emma Fasson
Creative Producer: Marcus Eley
Copywriter: Tracey Emin
Art Director: Nils Leonard
Creative Director: Dominic Goldman
Synopsis:
Currently the art world feels far away from the world of everyday people. People are interested in YouTube, Social Media, Box Sets. Art has become irrelevant to all but a few. We discovered the stories behind the art are not only incredibly powerful but they are just as relevant today as they have always been. They just needed to be retold and reinterpreted for modern times. So instead of showing the art, we would tell the stories behind them. Francis Bacon’s ‘Tryptich’ Terrance Stamp, one of Bacon’s closest friends, narrates the painful life experiences that influenced this painting.