Tate Britain Radio Gin Lane by Grey London

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Gin Lane

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Industry Museums & Libraries
Media Radio
Market United Kingdom
Agency Grey London
Chief Creative Officer Nils Leonard
Executive Creative Director Dominic Goldman
Creative Director Dominic Goldman
Art Director Nils Leonard
Copywriter Tracey Emin
Creative Peter Gatley, Jamie Starbuck, Lex Down, Alex Tizard, Jonathan Rands
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Casting & Performance Bronze Lion

Credits & Description

Title: War/Gay/Gin Lane
Agency: Grey London
Client: Tate Britain
Chief Creative Officer: Nils Leonard
Creative: Peter Gatley
Creative: Jamie Starbuck
Creative: Lex Down
Creative: Alex Tizard
Creative: Jonathan Rands
Planning Director: Ruth Chadwick
Account Director: Henry Debenham
Account Executive: Emma Stockton
Executive Creative Director: Dominic Goldman
Creative Producer: Emma Fasson
Creative Producer: Marcus Eley
Copywriter: Tracey Emin
Art Director: Nils Leonard
Creative Director: Dominic Goldman
Entry Summary:
Currently the art world feels far away from the world of everyday people. It’s full of intellectual superiority, incomprehensible language and ‘Quiet Please’. It just doesn’t feel relevant. This campaign was designed to bring the real world and the art world together.The Tate Britain collection houses a range of art, much of which feels very inaccessible. But the stories behind that art are as powerful and relevant today as they have ever been. So instead of showing the art, we would tell these stories. Gin Lane tells the tale behind Hogarth’s etching, of a woman’s haunting struggle with alcoholism.
Synopsis:
We hear Imelda Staunton, the BAFTA award winning actress, recount the story behind Hogarth’s Gin Lane, inspired by Judith Defour, an alcoholic who murdered her own daughter for money to buy one more bottle of Gin.
Script In English:
FVO:My name is Judith and I’m an alcoholic.I think.I actually don’t know if I am?I mean, I drink – a lot – but so does everyone.I’ve never thought I’ve had a problem –But maybe I do.I just want to be able to have a drink without downing the bottle.Things I used to laugh at –Blacking out, throwing up in the street – they now scare me.I gave my 2 year old girl up for adoption.They gave her new clothes.I took her back,Strangled her.I killed her for her clothes.I sold them.Just for one more drink.” See ‘Gin Lane’ by Hogarth1751Inspired by Judith Defour,Free at Tate Britain.