WITHOUT A SIP, LIFE IS AMISS by Jaya Advertising

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WITHOUT A SIP, LIFE IS AMISS

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Industry Non-alcoholic drinks
Media Radio
Market India
Agency Jaya Advertising
Executive Creative Director Jasmine Gandhi
Creative Director Rupesh Gandhi
Account Supervisor Dharmesh Naik
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: GIRNAR FOOD & BEVERAGES
Product/Service: TEA
Agency: JAYA ADVERTISING
Executive Creative Director: Jasmine Gandhi
Creative Director: Rupesh Gandhi
Scriptwriter: Rupesh Gandhi
Agency Producer: Jaydeep Gandhi
Account Manager: Meeta Saxena
Account Supervisor: Dharmesh Naik
Advertiser's Supervisor: Dharmesh Naik
Production Company: JAYA ADVERTISING, Mumbai, INDIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JAYA ADVERTISING, Mumbai, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO & MVO: Yeah, Yeah FVO: Girnar, yeah yeah Girnar Girnar, yeah yeah Girnar MVO: You are the freshness of the morning You are the day’s delight When my lips touch you I feel full of life My heart yearns for you Without a sip, life is amiss Without a sip, life is amiss Without a sip, life is amiss Without a sip, life is amiss Without a sip, life is amiss FVO: Girnar, yeah yeah Girnar Girnar, yeah yeah Girnar ANN: Girnar tea. Without a sip, life is amiss.

Full script of the ad in the original language
SFX: Music FVO & MVO: (Singing) Haan Haan... FVO: Girnar, Haan haan Girnar Girnar, Haan haan Girnar MVO: Tu Subah ki taazgi hain Tu hi din ka hain Suroor Hothon se Chuloon Tuzhko Jeelu Tuzhko Mange Jeeya Na Piya toh Kya Jiya Na Piya toh Kya Jiya Na Piya toh Kya Jiya Na Piya toh Kya Jiya Na Piya toh Kya Jiya FVO: Girnar, Haan haan Girnar ANN: Girnar Tchai. Na Piya toh Kya Jiya.

Brief Explanation
This Jingle is sung by Padmashree Shri Hariharanji. Generally the slow track number with classical music base in India is aassociated with liquor (in the form of Ghazal). But we have proved that it can just as well be associated with Tea. The lyrics, music content & the euphoric voice of Padmashree Shri Hariharanji has transformed the format beautifully from 'Jingle' to 'Song'.