Transport For London (Tfl) Radio BRITS by M&C Saatchi London


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Industry Public Transport, Mass Transit, Public Safety, Health & Hygiene, Traffic safety
Media Radio
Market United Kingdom
Agency M&C Saatchi London
Creative Director Jeremy Sinclair
Released March 2004


Cannes Lions 2005
Radio Public Health & Safety, Public Awareness Messages Bronze Lion for the Campaign

Credits & Description

Advertising Agency: M&C SAATCHI, UNITED KINGDOM, London
Creative Director: Jeremy Sinclair
Scriptwriter: Kit Dayaram/Tom Spicer
Agency Producer: Charlie Macpherson

Script in English

SFX: Live feel, hall atmosphere

Presenter: Ladies and gentlemen, no one can be in any doubt that the winner of this next award has something special. After four number ones this year and a phenomenal debut album, the Brit award for Best Female Artist goes to... Mina Taylor (crowd applause)

Unfortunately Mina can’t be with us to accept this award today. She’s at the...

VO2: ...Bartholomew cemetery for children, where she’s been since the age of thirteen. Don’t die before you’ve lived. Two teenagers are killed or injured crossing London roads every day.
Brief Explanation

This ad mimics the Brits award ceremony and the giving of an award.