Transport For London (Tfl) Radio FOOTBALL by M&C Saatchi London


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Industry Public Transport, Mass Transit, Public Safety, Health & Hygiene, Traffic safety
Media Radio
Market United Kingdom
Agency M&C Saatchi London
Creative Director Jeremy Sinclair
Released March 2004


Cannes Lions 2005
Radio Public Health & Safety, Public Awareness Messages Bronze Lion for the Campaign

Credits & Description

Advertising Agency: M&C SAATCHI, UNITED KINGDOM, London
Creative Director: Jeremy Sinclair
Scriptwriter: Kit Dayaram/Tom Spicer
Agency Producer: Charlie Macpherson

Script in English

SFX: Football match on the radio with the appropriate atmosphere throughout.

Commentator: The ball's gone out for a throw in and United are about to make a substitution. And what a prospect this young man is. The youngest player ever signed by United, a record fee, England schoolboys captain at just 14, and now he makes history as the youngest player ever to appear in the Premiership. Remember the date, remember the name – Simon...

VO2: ...Hornsworth, knocked down and killed while crossing the road five years ago, aged just 12. Don’t die before you’ve lived. Two teenagers are killed or injured crossing London roads every day.