Transport For London (Tfl) Radio NIGHTFIGHTERS by M&C Saatchi London


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Industry Public Transport, Mass Transit, Public Safety, Health & Hygiene, Traffic safety
Media Radio
Market United Kingdom
Agency M&C Saatchi London
Creative Director Jeremy Sinclair
Released March 2004


Cannes Lions 2005
Radio Public Health & Safety, Public Awareness Messages Bronze Lion for the Campaign

Credits & Description

Advertising Agency: M&C SAATCHI, UNITED KINGDOM, London
Creative Director: Jeremy Sinclair
Scriptwriter: Kit Dayaram/Tom Spicer
Agency Producer: Charlie Macpherson

Script in English


Johnny Vaughn: My next guest Kieran Murry is someone who, and I’m going to be honest here, you kind of love to hate. He wrote his first computer game, ‘Night Fighters’ at the age most of us were pouring over the lingerie section of our mum’s mail-order catalogue. These days he owns the country’s leading computer games manufacturer and is Britain’s youngest millionaire. A phenomenal achievement for someone aged just...

Dave Berry: ...14, when he was run over and killed on his way home from school. Don’t die before you’ve lived. Two teenagers are killed or injured crossing London roads every day.