Telefonica Radio PARALLEL by Delvico Bates Barcelona

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PARALLEL

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Industry Games, Telecommunications Services, Mobile Communications
Media Radio
Market Spain
Agency Delvico Bates Barcelona
Creative Director Salvador Delgado
Account Supervisor Ana García De Leániz
Released November 2004

Credits & Description

Advertising Agency: DELVICO RED CELL, SPAIN, Madrid
Creative Director: Salvador Delgado
Scriptwriter: Victoria Reig
Agency Producer: Raquel Pérez Tato
Account Supervisor: Ana García
Advertiser's Supervisor: Andrés Jardón

Script in English
VO: 2 skip 2 skip 2 skip. 1969, Neil Armstrong walks on the moon. Eleven years after, thousands of kilometers from there, 5 shoot, 5 shoot, 5, 5, 5 adieu to imagination, John Lennon is shot in the back. 4 left, 6 right, 4 left, 6 right, Russia and the US start to take positions in the cold war. 1 inhale, 1 inhale, 1 inhale. The dictatorship ends in Spain. Students inhale. Art inhales, literature. Parks inhale, cinemas, bars… 8 down, 8 down, 8 down, the space station Mir falls bound for earth. 4 left, 6 right, Paco Raban tries to side step it. The twenty first century begins. 2, 2, 2, up with consumerism, up with the temperature of the earth. Her Royal Majesty the Queen of England commences a close relationship with Camilla Parker. 8 low kick 2 high kick. 8 low kick. Overseas George Bush keeps striking 2, skip, 2, 2, 2, 2, he skips the legal system, he skips the UN, he skips the European Union. 5 turn, 5 turn, 5, 5, 5, the G8 keeps turning their back on Africa. 2,2,2,2 up. Up with yes, up with no, up with football, up with transplants, up with vitamin C. 2,2,2, up with Sundays. 8 down, 8, 8, 8, down with tv dinners, down with Mondays, down with death sentences, down with missiles. Hopefully we could always strike the right button. Games, best played on your mobile. Telefonica Movistar.
Script in Orginal Language
VO: 2 saltar 2 saltar 2 saltar. 1969, Neil Amstrong pisa la luna. Once años más tarde, a miles de kilómetros de allí, 5 disparar, 5 disparar, 5,5,5, adiós a la imaginación, John Lennon es asesinado por la espalda. 4 izquierda, 6 derecha, 4 izquierda, 6 derecha, Rusia y EEUU van cogiendo posiciones en la guerra fría. 1 respirar, 1 respirar, 1 respirar. Termina la dictadura en España. Respiran los estudiantes. Respira el arte, la literatura. Respiran los parques, los cines, los bares.... 8 abajo, 8 abajo, 8 abajo, la estación espacial Mir cae rumbo a la tierra. 4 izquierda, 6 derecha, Paco Raban intenta esquivarla. Empieza el siglo XXI. 2,2,2, arriba el consumo, arriba la temperatura de la tierra. Su majestad, la reina Isabel de Inglaterra comienza una relación estrecha con Camilla Parker. 8 patada baja 2 patada alta. 8 patada baja. Al otro lado del charco George Bush no suelta el 2, saltar, 2,2,2,2, se salta el sistema legal, se salta a la ONU, se salta a la Unión Europea. 5 girar, 5 girar, 5,5,5, el G8 sigue dándole la espalda a África. 2,2,2,2, arriba. Arriba el sí, arriba el no, arriba el fútbol, arriba los transplantes, arriba la vitamina C. 2,2,2, arriba los domingos. 8 abajo, 8,8,8, abajo la comida prefabricada, abajo los lunes, abajo la pena de muerte, abajo los misiles. Ojalá le diéramos siempre al botón correcto. Los juegos, mejor en tu móvil. Telefónica MoviStar.
Brief Explanation
We want to draw a parallel between real life and games. Games in cell phones - as oppsed to those of video consoles - use the keys for different functions. For example: pressing 5 you shoot, pressing 2 you give a high kick or jump, with 8 you give a low kick. We use the keys of the cellphone to narrate the events of the story.